Today, a robust online presence isn’t just a luxury—it’s a necessity. But with escalating project complexities and an expansive sea of coding languages, how do you craft a top-notch website without getting tangled in the web?

Amid economic challenges and dwindling investments, outsourcing, especially web development, is gaining traction. Enter the world of сustom web development outsourcing! Dive into this guide to discover how to outsource website development and create resonating digital symphonies.

1 Reasons to outsource web development

In 2024, global expenditures on IT services are expected to reach approximately 1.58 trillion U.S. dollars. As companies look to bolster their online presence, they often face a crucial decision: to hire an in-house team or outsource the process.

Here are more comprehensive insights into why outsourcing is gaining traction:

  • Cost-Effective Solution

At first glance, assembling an in-house team is cost-effective. Yet, beyond the direct salaries expenses, there are additional overheads like union fees, licensing, technical equipment, and more. Over time, these indirect costs can accumulate significantly.

In contrast, outsourcing operates on a model where you only pay for the services you use, making it a more economically viable option in the long run.

outsource web development
  • Access to Diverse Expertise & Specialization

Local expertise sourcing can be time-consuming or costly. Outsourcing ensures specialized management of web projects.

Outsourcing firms offer a broad range of skilled professionals, from front-end experts to back-end specialists, providing an all-encompassing talent pool.

  • Scalability

Business needs are ever-evolving. Sometimes, a vast team might be required for intricate projects, while at other moments, minor adjustments are all that’s needed. Outsourcing offers the flexibility to scale teams effortlessly.

Plus, consider the time factor: recruiting an in-house team often takes between 36 to 42 days just to fill a position, making outsourcing a swift alternative for immediate staffing needs.

  • Staying Updated with Trends & Technologies

The digital realm is ever-evolving. Outsourcing firms, to stay relevant, continually invest in training and tools.

This proactive approach means your projects will always align with current best practices and leverage the latest technological advancements.

  • Prioritizing Core Business Activitie

Every business has its core competencies. Outsourcing web development allows companies to remain focused on what they do best, be it product development, sales, marketing, or customer engagement, while experts handle the digital front.

  • Risk Distribution & Mitigation

Web development can be riddled with potential pitfalls—from unexpected bugs to shifting project scopes.

Partnering with seasoned outsourcing agencies means these challenges are anticipated, planned for, and efficiently managed, thus distributing the associated risks.

  • Optimized Time Management

With teams operating in multiple time zones, there’s a continuous workflow, 24/7/365. This perpetual work model expedites project schedules, leading to faster deliveries and rollouts.

At IT Craft, our refined processes have enhanced growth by as much as 30%.

  • Comprehensive Quality Assurance

A project is only complete with rigorous testing. Many outsourcing firms have dedicated quality assurance teams that ensure every project component functions flawlessly, providing an enhanced user experience.

  • Benefitting from Cultural and Geographical Diversity

Different cultural perspectives can lead to innovative solutions and designs. By tapping into teams from various parts of the world, businesses can create products that resonate with a broader audience.

  • Long-Term Support & Maintenance

The digital journey continues after a website launch. Regular updates, security checks, and performance optimizations are vital.

Outsourcing partnerships often transition into long-term relationships, with agencies providing continuous support, ensuring your digital assets always perform at their peak.

outsource web development services

In conclusion, the decision of how to outsource web development extends beyond mere cost considerations. It’s a strategy that taps global talent, drives innovation, and ensures a lasting digital presence.

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2 Outsourcing VS outstaffing VS in-house team

Outsourcing vs. Outstaffing vs. In-House Team

In the realm of custom software development, businesses are presented with various staffing options, each with its distinct set of advantages and challenges. Understanding the nuances of outsourcing, outstaffing, and maintaining an in-house team is essential for making informed decisions.

Let’s delve deeper into these three models:

  • Outsourcing

Outsourcing involves contracting a third-party agency or firm to handle specific projects or tasks. The external agency manages the team, project timelines, and deliverables.

how to outsource web development
  • Outstaffing

Outstaffing means hiring remote professionals to work on specific tasks or projects, but unlike outsourcing, the management and control of these professionals remain in-house. Essentially, they are remote extensions of your existing team.

outsource web development company
  • In-House Team

This involves hiring, training, and maintaining a permanent team within your company to handle web development needs.

how to outsource website development

The choice between outsourcing, outstaffing, and in-house teams hinges on a company’s specific needs, budget constraints, and desired level of control. While outsourcing offers cost benefits and diverse expertise, outstaffing presents a middle-ground with more power yet flexibility.

In contrast, an in-house team provides the highest degree of oversight and integration but comes with challenges. Making the right choice involves assessing both current requirements and future growth projections.

3 Steps to successfully outsource web development

Outsourcing web development can be a game-changer for businesses looking to optimize costs and leverage external expertise. However, successful outsourcing is rooted in meticulous planning and a structured approach. Here’s a step-by-step guide to ensure a smooth outsourcing experience:

outsource web development
  • Define Clear Objectives

Begin by outlining what you aim to achieve. Whether it’s a complete website overhaul, a specific module development, or ongoing maintenance, having clarity will set the stage for efficient collaboration.

  • Research and Shortlist Vendors

Spend time researching potential outsourcing agencies. Look for reviews, past projects, and their industry reputation. Create a shortlist based on your specific needs and budget.

  • NDA Signing

Before diving into discussions or collaborations that involve sensitive information, it’s imperative to have an NDA in place.  Not only does it foster trust, but an NDA also safeguards one’s intellectual assets and business strategies.

  • Request Proposals

Once you’ve shortlisted potential vendors, request detailed proposals. This should include their approach to your project, timelines, cost estimates, and the technologies they plan to use.

  • Evaluate Technical Expertise and Cultural Fit

Review their technical capabilities to ensure they align with your project’s needs. Equally crucial is gauging the cultural fit; this ensures smoother communication and better alignment with your company’s values.

  • Conduct Interviews

Engage in face-to-face (or virtual) interviews with potential agencies. This helps in understanding their work approach, gauging their enthusiasm for your project, and assessing the expertise of their team members.

  • Review Contracts Thoroughly

Once you decide on a vendor, go through the contract details. It should cover project scope, timelines, payment terms, confidentiality clauses, and intellectual property rights.

  • Set Communication Guidelines

Establish clear communication channels and protocols. Decide on the frequency of updates preferred tools (like Slack, Trello, or Zoom), and designate point persons on both sides.

  • Stay Actively Involved

While the essence of outsourcing is to delegate, it’s crucial to remain involved. Regularly review progress, provide feedback, and address any concerns promptly.

  • Quality Assurance and Testing

Before the final handover, conduct thorough testing. This includes functionality tests, user experience evaluations, and performance assessments. Ensure any bugs or issues are addressed promptly.

  • Plan for Post-Launch Support

Web development doesn’t end at launch. Plan for ongoing support, updates, and maintenance. Discuss these terms with the vendor to ensure a seamless post-launch phase.

  • Review and Iterate

Post-launch, gather feedback from stakeholders and users. If areas of improvement or new features are needed, collaborate with the vendor for iterative enhancements.

When considering a digital transformation, many enterprises turn to an outsource web development company to ensure a seamless and professional transition to the online realm. For example, leveraging outsource ASP.NET development can provide businesses with robust and scalable web applications tailored to their unique needs.

Do you need a team capable of accurately handling your requirements?

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  • Rates for outsourcing web development worldwide

As the digital landscape expands, outsourcing web development has emerged as a go-to strategy for many businesses seeking high-quality work without the associated in-house costs.

However, the rates for such services vary considerably globally, influenced by factors like regional economies, demand-supply dynamics, and local expertise.

Here’s an overview of web development outsourcing rates worldwide according to Clutch reviews:

North America (U.S. & Canada)

Rates in this region are among the highest globally, often going up to $200 and even more per hour. The cost reflects the strong economies of these countries and the increased demand for local talent.

Latin America (Brazil, Argentina, Mexico, etc.):

With growing tech hubs, Latin America offers rates between $20 to $50 per hour. The region is attractive for its cultural and time zone proximity to North American businesses.

However, challenges can arise from occasional language barriers, political instabilities in certain areas, and varied levels of tech infrastructure across countries.

Western Europe (UK, Germany, France)

Western Europe boasts a mature IT market, with rates typically between $50 to $100 per hour. The variation arises from the country’s economic strength and the local talent pool’s expertise.

Notably, IT Craft has its headquarters in Germany, which further solidifies the region’s standing in the tech industry.

Eastern Europe (Ukraine, Poland, Romania)

Renowned for its quality-to-price ratio, Eastern Europe offers rates from $25 to $50 per hour, individually reaching up to $100. Countries like Ukraine have become tech hubs, offering a blend of affordability and expertise.

Asia Region

Widely popular for outsourcing, Asia presents rates as low as $25 to $50 per hour. India, in particular, is a giant in the IT outsourcing sector, balancing cost and quality.

It’s essential to note that behind some of the lower rates, there can be hidden costs and potential compromises in quality.


The rates here are higher, akin to Western countries, often between $50 to $150 per hour, reflecting the region’s economic status and demand for tech solutions.

outsource web development company

4 How much it costs to outsource web development

Outsourcing web development is a strategic decision that can offer significant cost savings compared to in-house development. However, understanding the associated costs is essential for effective budgeting and ensuring a return on investment.

Here’s a breakdown of what you can expect to pay:

  • Regional Rates: The location of your development team greatly influences the cost. North America and Western Europe typically command higher rates, ranging from $50 to $200 per hour. In contrast, regions like Eastern Europe, Latin America, and Asia offer competitive rates from $25 to $50 per hour.
  • Specialist Seniority: The expertise and seniority of the professionals involved play a significant role in cost determination. Senior developers with vast experience will command higher rates than junior or mid-level developers.
  • Project Complexity: A basic website with static pages will be significantly cheaper than a complex e-commerce platform or a web application with intricate functionalities. Depending on the project's complexity, the cost can range from a few hundred to several thousand dollars.
  • Development Duration: The longer the development time, the higher the overall cost. Setting clear milestones and timelines is crucial to avoid unnecessary extensions and expenses.
  • Additional Services: Outsourcing might be about more than just coding. Design, content creation, search engine optimization (SEO), and post-launch maintenance are potential add-ons that can affect the final bill. Ensure you understand the full scope of outsource web development services being offered.
  • Unforeseen Expenses: Even with meticulous planning, unexpected challenges can arise, leading to additional costs. It's wise to allocate a contingency budget to cater to such scenarios.
  • Freelancers vs. Agencies: Hiring individual freelancers might be more cost-effective initially, but established agencies bring the advantage of a comprehensive team, from designers to testers, under one roof. Depending on your project's requirements, choosing between the two can influence the final cost.

Outsourcing web development can be cost-effective, but costs vary based on project requirements and the chosen company. Proper research and selection ensure a top-notch digital presence in functionality and design.

5 Why clients choose IT Craft

For over 20 years in web development outsourcing, IT Craft has helped over 300 clients launch and maintain their web development and services. It can help you with yours.

Check out how web development outsourcing helped two IT Craft’s clients keep on track:

MyCarrierTMS: Redefining Transportation Management

Since its inception in 2017, the partnership between ITCraft and MyCarrierTMS has thrived, leading to the successful development of a truckload shipping management portal. Together, we pioneered an innovative web platform that revolutionizes logistics by seamlessly connecting shippers and carriers.

This collaboration yielded a robust solution in line with MyCarrierTMS’s vision, spurring significant growth and paving the way for cloud integration to optimize scalability.

  • Product Debut & Investment:

From its MVP focused on less-than-truckload shipments, investments soared to $36.8M.

  • Industry Accolades:

MyCarrier clinched the FreightWaves FreightTech 25 Award and earned the distinction of being G2’s premier TMS software.


Adorama: Charting New Horizons in E-commerce Electronics

Located in NYC’s vibrant core, Adorama is more than a business; it’s a beacon in consumer electronics and premier photography gear. With the digital era rapidly changing, they collaborated with IT Craft to develop a state-of-the-art e-commerce platform tailored to modern consumers.

The result of this union was a platform deeply aligned with Adorama’s brand, enhancing the user experience and reinforcing Adorama’s stature as an industry innovator.

  • Financial Milestones:

Through strategic collaboration, 43% of the project budget was saved, leading to an outstanding $500M+ annual recurring revenue.

  • Branding & User Experience:

The platform, borne of this partnership, deeply reflects Adorama’s brand essence. It not only uplifts the user experience but also reinforces Adorama’s reputation as a pioneer in the industry.


6 Nailing Web Development Outsourcing: The Final Takeaways

Companies increasingly favor web development outsourcing, granting them access to a vast reservoir of skilled engineers. This approach often becomes essential for timely product launches and competitive positioning.

Success hinges on a mutual understanding between the client and the development team.

Here’s a concise guide to effective web development outsourcing:

  • Vet the Provider:
    • Scrutinize portfolios and reviews.
    • Request client references.
    • Discuss your requirements directly with potential teams.
  • Ensure Clear Communication:
    • Define the project's cooperation model.
    • Express your expectations and confirm the team's understanding.
    • Secure an NDA and consider a pilot task to gauge performance if necessary.
  • Designate a Decision-Maker:
    • Appoint a product owner to set priorities and expedite decisions, avoiding development delays.
  • Post-Launch Considerations:
    • Confirm any guarantee periods.
    • Plan for software maintenance post-launch, whether with the same team or in-house.
  • Maintain Oversight:
    • Ensure the team provides well-documented source code and project details. This clarity is vital for any potential transitions to other developers..
outsource web development services
outsource web development


When should you outsource web development?

Consider outsourcing when you lack in-house expertise, need to scale quickly, want cost-effective solutions, or require specialized skills for a specific project.

Is website development outsourcing the right choice for my business?

It depends on your business needs. Outsourcing might be beneficial if you value flexibility, cost savings, access to diverse expertise, and quicker project turnaround. However, evaluate your control preferences and long-term goals before deciding.

How do you outsource web development?

Here is a seven-step approach to successful web development outsourcing: 

  1. Decide on what you need.
  2. Search for a reliable outsourcing provider.
  3. Discuss your project with the provider. Be direct about your expectations.
  4. Make sure you insist on timely responses from a dedicated project manager.
  5. Appoint a product owner or become a product owner.
  6. Sign a contract.
  7. Ensure transparent communication on the project.
How much does it cost to outsource web development?

Outsourcing web development costs vary widely based on the team’s location, project complexity, and the required services. Rates can range from $25 to $200 per hour, with regions like North America and Western Europe being on the higher end and places like Eastern Europe and India on the lower back. Getting a tailored quote based on your needs is essential for an accurate estimate.

What is outsourced development?

Outsourcing software development means that a company orders the development of software, a part of functionality, or software updates to a third-party company.

Outsourced software development can be total or partial. It depends on whether the client’s internal team participates in the software development project or not. The benefits of outsourcing software development include lower development costs, access to missing expertise, quality improvement, and more.