Ecommerce Website Development for Pet365
Pet365 is a UK-based online store for pet lovers.
- Duration 2011 – 2012
- Team 3 team members
- Type Pet store
- Industry Ecommerce
- Platforms Web
Project idea
The client is operating a small UK business focused on various pet items. It aimed to enhance its digital presence by establishing an ecommerce website containing honest reviews and an inspiring blog.
Target Audience
The website ensured comfortable shopping and related information for owners of different species, including big and small dogs, cats, hamsters, guinea pigs, and much more.
Results
-
3
Team members
-
2 years
Cooperation Time
-
1,200+
Outlets
The development team delivered a full-fledged ecommerce solution where pet lovers from all around the UK would find a great variety of top-quality products for their four-legged friends.
The development team delivered a full-fledged ecommerce solution where pet lovers from all around the UK would find a great variety of top-quality products for their four-legged friends.
Core Tech
-
JavaScript
-
LAMP
-
jQuery
-
Sage Pay
Project challenges
-
Website architecture presented challenges, containing several uneven categories (more items for dogs, fewer items for other animals). The team ensured an effective website structure.Fast performance under user load was crucial for a smooth user experience. The team put performance optimization as one of top priorities throughout the development.
-
The system used Sage Pay as its primary payment system due to its high level of data protection, customization, and lower commissions. Still, it had more strict integration requirements than competing systems.
Planning
Input
The client initially had:
- Passion for pets
- A small business selling various pet items
- Aim at fostering digital sales
Analysis
Our team:
- Analyzed client needs
- Prepared project requirements
- Worked on implementation
Result
Our work resulted in:
- A responsive website with a massive item catalog
- CMS functionality for simplified website editing
- Website support and improvements
Business benefits
Planning
The team analyzed the request and provided an accurate estimate based on both client needs and budget.
Tech assistance
IT Craft developers took over all website-related activities, including design, requirements, and project management.
Team response
Our team remained in constant touch, responding quickly to questions and requests on project statuses.
Simplified updates
The client could update the developed website on its own, requiring minimum assistance from the team.
Main project features
Catalog
A categorized catalog enables comfortable shopping. Customers can view each item in detail and add it to the shopping cart.
Shopping account
Customers can create a shopping account using email or an existing Facebook profile. They can manage and edit their orders from accounts and see their statuses.
Blog
Nando’s employees could set promotions up and launch live from the back end. Managers created online promotions while publishing unique information, setting up polls, and providing benefits
Content management
Admin can easily edit the entire website content (including the sliders and banners) on their own from the back end.
Do you have an idea of workflow optimization?
We know how to transform it into a turnkey solution.
Project Timeline
-
Project Timeline
2011 – 2012
Technologies
-
CSS3
-
HTML5
-
JavaScript
-
JQuery
-
PHP
-
MySQL
-
Linux
-
Apache
-
nginx
-
InterSpire
-
Sage Pay