Ecommerce Website Development for Pet365

Pet365 is a UK-based online store for pet lovers.

Duration 2011 – 2012
Team 3 team members
Type Pet store
Industry Ecommerce
Platforms Web

Project idea

The client is operating a small UK business focused on various pet items. It aimed to enhance its digital presence by establishing an ecommerce website containing honest reviews and an inspiring blog.

Target Audience

The website ensured comfortable shopping and related information for owners of different species, including big and small dogs, cats, hamsters, guinea pigs, and much more.

Results

3

Team members
2 years

Cooperation Time
1,200+

Outlets

The development team delivered a full-fledged ecommerce solution where pet lovers from all around the UK would find a great variety of top-quality products for their four-legged friends.

Core Tech

JavaScript
LAMP
jQuery
Sage Pay

Project challenges

Website architecture presented challenges, containing several uneven categories (more items for dogs, fewer items for other animals). The team ensured an effective website structure.

Fast performance under user load was crucial for a smooth user experience. The team put performance optimization as one of top priorities throughout the development.
The system used Sage Pay as its primary payment system due to its high level of data protection, customization, and lower commissions. Still, it had more strict integration requirements than competing systems.

Planning

Input

The client initially had:

Passion for pets
A small business selling various pet items
Aim at fostering digital sales

Analysis

Our team:

Analyzed client needs
Prepared project requirements
Worked on implementation

Result

Our work resulted in:

A responsive website with a massive item catalog
CMS functionality for simplified website editing
Website support and improvements

Business benefits

Planning

The team analyzed the request and provided an accurate estimate based on both client needs and budget.

Tech assistance

IT Craft developers took over all website-related activities, including design, requirements, and project management.

Team response

Our team remained in constant touch, responding quickly to questions and requests on project statuses.

Simplified updates

The client could update the developed website on its own, requiring minimum assistance from the team.

Main project features

Catalog

A categorized catalog enables comfortable shopping. Customers can view each item in detail and add it to the shopping cart.

Shopping account

Customers can create a shopping account using email or an existing Facebook profile. They can manage and edit their orders from accounts and see their statuses.

Blog

Nando’s employees could set promotions up and launch live from the back end. Managers created online promotions while publishing unique information, setting up polls, and providing benefits