Custom WordPress Portal for VentureLab

VentureLab is an educational startup focused on teaching an entrepreneurial mindset.

Duration 2013 – 2015
Team 4 members
Type Management system
Industry Education
Platforms Web

Project idea

The VentureLab startup focuses on social impact, teaching the young generation entrepreneurship. The website provides a comprehensive overview of available learning and mentorship opportunities.

Target Audience

VentureLab started as a program to help girls acquire entrepreneurial skills. It soon expanded to different classes, empowering all young people to be next-generation innovators.

Results

4

Team members
3 years

Cooperation time

IT Craft helped develop VentureLab's learning portal using the WordPress platform. The team customized it per client needs, ensuring an optimum balance between development costs, website look & feel, and available functionality. It focused on updates, expansion, and support after the initial launch.

Core Tech

WordPress
MailChimp
YouTube
Salesforce

Project challenges

As with many startup projects, the team faced a tight deadline. IT Craft developers needed to prepare and launch the required functionality within the minimum possible time.

Website performance was crucial. Users interacted with versatile content, including videos. A robust back end was required to manage user profiles, courses, payments, and donations.
Easy website updates and expansions were among the priorities. The development team needed to consider and elaborate on website architecture to support future changes.

Planning

Input

The client initially had:

A set of website requirements
Website content
Plans on gradual improvements and updates

Analysis

Our team:

Analyzed client requirements
Provided estimates on scope and timeline
Worked on all website parts

Result

Our work resulted in:

Timely website launch
Smooth integrations of required services
Robust back end for management of growing data volumes
Frequent website updates and improvements

Business benefits

WordPress-powered website

WordPress development enabled the IT Craft team to decrease the development timeline and simplify updates.

Full-cycle service

IT Craft took over the entire project tech side, ensuring all necessary tech expertise was available to the client.

Updates & maintenance

The team fixed bugs, added improvements, and presented updates swiftly to meet end users’ high expectations.

Responsiveness

The website was adjusted to look and work great on different screens. It opened fast on smartphones and desktops.

Main project features

Classes

Several programs are available through the website, depending on a specific audience. Users can learn more about scheduled programs, after-class activities, and summer camps in entrepreneurship.

Registration

Parents can leave an application for their children to join entrepreneurship-oriented classes via the contact form. They can see their children’s progress after registering on the website.

Payments and donations

Parents pay securely to enroll in a program or buy merchandise from the website shop. Also, donations are welcome to help the students who need it receive access to the courses.

Teaching and volunteering

VentureLab actively expands its community, offering opportunities for starting a class or mentorship. Interested visitors can apply by submitting information via a special contact form.