Startup Success: Expert Support at Every Stage
Building a startup goes beyond product creation—it requires making the right decisions at every stage. From demand research to scaling, from prototyping to a market-ready product, and from revenue strategy to securing funding. With 24+ years of experience, we understand these challenges and provide solutions beyond coding.
IT Craft helps turn your idea into a successful business. Together with our advisory partners, we provide the expertise to build a scalable product, refine your business model, or navigate market entry.
Overcoming Startup Challenges – Build, Scale, Succeed
Startups succeed not just because of great ideas but also because of strong execution. Long-term success is defined by navigating uncertainty, adapting to change, and making the right moves at the right time.
At IT Craft, we do more than develop software—we help startups validate, launch, and scale their products with the right strategy and technology. Over the years, we’ve seen what holds startups back and know exactly how to break through:
Is my idea valuable?
Many founders struggle to understand if their concept has real market demand. Without clarity, moving forward can feel uncertain.
Our Startup Advisory associates help with market validation and business strategy.
How do we scale?
Growth isn’t just about attracting more users—it’s about keeping up with the market, staying flexible, and ensuring your product evolves in the right direction.
At IT Craft, we help build scalable, adaptable technology that grows with your business.
Will investors support us?
Securing funding isn’t just about having a great idea—it requires a solid execution plan and proof that your business is worth the investment.
Our Startup Advisory partners help with fundraising strategy and investor readiness.
How do we get early traction?
Even the best product won’t succeed if people don’t know about it or don’t see its value. Gaining early users and keeping them engaged is critical.
Our partners help with go-to-market strategies, while we at IT Craft ensure a smooth and engaging product experience.
How do we avoid costly mistakes?
Poor technical decisions, misallocated resources, and unclear priorities can lead to wasted time and budget.
We help you build a solid product from the start, avoiding unnecessary costs and setbacks.
What’s the right revenue model?
Monetization is key to long-term success, but finding the right balance between user growth and profitability is not always obvious.
Our partners help structure sustainable business models while we make sure your tech supports them.
Challenges are part of the journey, but the right team, strategy, and technology can make all the difference.
🚀 Let’s turn your vision into a thriving business.
Let’s talk
Meet Our Experts
Dale Archer
Strategic Startup Advisor | Scaling Innovations & Securing Funding
Scaling Startups with Strategy and Execution
Dale Archer is skilled at helping start-ups build their business models, raise investments, and scale successfully. With a decade of executive management leadership experience, he is involved with fundraising, go-to-market strategies, and financial management. As a former COO at Valicor US™ and current COO at Oceantic Network, Dale works closely with founders across industries and organizational sectors to bridge the gap between vision and execution, ensuring sustainable growth.
- 10+ years in startup consulting and executive leadership
- Former COO at Valicor US™ | Current COO at Oceanic Network
- Expert in investor readiness, business model validation, and leadership development
Core Expertise
- Investor Readiness and Fundraising – Helping founders craft compelling pitch decks, structure funding strategies, and secure capital from investors.
- Go-to-Market and Growth Strategy – Positioning startups for scalable success with market entry plans and customer acquisition strategies.
- Business Model Validation and Monetization – Ensuring the right revenue model is in place to support long-term sustainability.
- Leadership Development and Team Scaling – Coaching founders and executives in strategic decision-making, operational efficiency, and team leadership.
Dean Van Zyl
Strategic Startup Advisor | Scaling & Growth Execution
Scaling Startups with Strategy and Execution
Dean Van Zyl helps startups validate business models, secure investment, and scale efficiently. With decades of leadership experience, he has worked with Fortune 100/500 companies, driving growth, financial planning, and market expansion. His expertise includes fundraising, go-to-market strategies, and optimizing operations for long-term success.
- 25+ years in startup growth, market expansion, and leadership
- Founder of National Adhesive | Advisor to Fortune 100/500 companies
- Expert in investor readiness, business strategy, and funding
Core Expertise
- Investor Readiness & Capital Strategy – Preparing startups for funding and guiding investment negotiations.
- Market Expansion & Business Growth – Creating scalable strategies for global and local markets.
- Leadership & Operational Excellence – Helping founders streamline processes and scale teams effectively.
- Market Validation and Culture Creator – Ensure products are market viable and develop the team to create/launch.
Chema Ballarin
Fractional Sales Leader | Scaling B2B Startups & Building High-Performance Sales Teams
Scaling B2B Startups with Data-Driven Sales Strategies
Chema Ballarin helps B2B startups and scale-ups design and implement effective sales strategies without the overhead of a full-time sales leader. He specializes in building sales teams, optimizing processes, and driving predictable revenue growth. With a proven track record of 4X revenue growth at leading tech companies, Chema works closely with founders to turn sales into a structured, scalable engine.
- 20+ years in consultative B2B sales and go-to-market strategy
- Sales leadership experience at Dropbox, Eventbrite, Personio, and Cisco
- Leader of NOVA Sales Community, mentoring the top 3% of sales professionals
Core Expertise
- Sales Strategy & Go-To-Market Execution – Defining Ideal Customer Profiles (ICP), competitive positioning, and market entry plans.
- Process & CRM Optimization – Designing efficient sales pipelines and optimizing HubSpot, Pipedrive, and Salesforce for better conversions.
- Sales Team Training & Leadership – Coaching teams in closing techniques, sales playbooks, and scalable sales methodologies.
- Inbound & Outbound Demand Generation – Running LinkedIn prospecting, email marketing, and cold outreach to generate high-quality leads.
- Investor & Revenue Growth Readiness – Structuring sustainable monetization models, preparing for funding rounds, and expanding into new markets.
Tomer Jakov
Strategic Startups Advisor | Early Stages | Traditional Industries
Scaling Startups with Innovation and Strategy
Tomer Jakov specializes in helping startups bridge the gap between technology and business. With a background in engineering, project management, and strategic leadership, he provides hands-on guidance in validating ideas, securing funding, and scaling products to market. His expertise lies in transforming complex technologies into viable, revenue-generating businesses.
Tomer actively supports early stage startups also as a mentor for leading Acceleration Programs in Israel, and through his newsletter, The Innovation Zone, where he shares insights on business strategy, innovation trends, and navigating conservative industries.
- 10+ years in business strategy and technology-driven innovation
- Former corporate executive turned freelance startup advisor
- Led innovation programs for large infrastructure companies.
- Secured 8 POCs for early stages mobility and con-tech startups.
- Expertise in idea validation, problem-solution fit, pitch decks, and GTM
- Experience in B2B and B2G
Core Expertise
- Idea Validation & Early-Stage Strategy – Helping founders refine their business concepts, conduct market research, assess feasibility, and achieve problem-solution fit.
- Fundraising & Investor Relations – Crafting compelling pitch decks, storytelling, structuring business plans, and strategically find the right funding sources.
- Initial Sales and Scaling Strategies – Building scalable business models, optimizing monetization strategies, and achieving product market fit.
- Go-to-Market Strategy – Positioning products effectively, defining sales channels, and executing market entry strategies.
- Innovation in Traditional Industries (For SMBs and Established Companies) – Leveraging emerging technology to drive disruption in traditional sectors.
Have a Specific Question?
Connect with an industry specialist.
OUR STARTUP ADVISORY SERVICES
Idea Validation & Market
Research
Validate your startup idea with expert insights, competitor analysis, and real market demand assessment to ensure you're solving the right problem.
Prototyping & MVP
Creation
Develop a functional prototype or MVP to test your concept, gather early user feedback, and attract investors before full-scale development.
Go-to-Market Strategy &
Product-Market Fit
Craft a data-driven launch strategy, refine your positioning, and iterate toward product-market fit to drive sustainable growth and profit.
Business Setup &
Essential Tools
Set up your startup with everything you need—legal structure, operational tools, and foundational business processes to get started quickly.
Fundraising & Investor
Readiness
Prepare for funding rounds with investor connections, pitch deck optimization, and strategic guidance on securing venture capital or angel investment.
Product Development
& Scaling
Build and scale your product with expert-backed development strategies, ensuring efficiency, scalability, and strong user adoption.
Monetization &
Revenue Strategy
Define your startup's best revenue model, whether through subscriptions, marketplace fees, licensing, or alternative monetization strategies.
Ongoing Mentorship
& Advisory Support
Get continuous support from experienced startup mentors, investors, and operators who help navigate challenges and unlock new opportunities.
LET’S TAKE YOUR STARTUP TO THE NEXT LEVEL
Turn your idea into a scalable business with expert advisory, strategic mentorship, and investor-ready insights.
Get Started Today
Case Studies
What Our Clients Say
We take pride in helping startups and businesses achieve their goals. Hear from founders and executives who have partnered with us to bring their ideas to life.
LOOKING FOR EXPERT GUIDANCE TO SCALE YOUR STARTUP?
Get strategic insights, investor connections, and expert mentorship to turn your vision into a thriving business.
Get Started
Who We Are
Our mission is to help startups build high-impact, investor-ready products. We empower early-stage ventures to attract adopters, secure funding, and confidently enter the market.
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24
Years of Excellence
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330+
Experts on Board
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1-3
Months to Develop an MVP
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Up to 50%
of Budget Saved
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$100 M
in Funding Raised by Clients
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80%
of the Team Consists of Middle & Senior Experts
Industries We Operate In
We provide cutting-edge mobile solutions across 20+ industries, helping businesses streamline operations, enhance user engagement, and scale efficiently.
Our team brings deep industry expertise to tackle unique challenges, ensuring seamless product launches, optimized experiences, and compliance with regulations.
Industries We Specialize In:
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Healthcare
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FinTech
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Education
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Ecommerce
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Logistics & Supply Chain
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Fantasy Sports & Gaming
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On-Demand Services
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Navigation & iBeacons
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IoT & Smart Devices
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Real Estate
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Travel & Luxury
