Custom eLearning Web Development for Early Childhood Education
Beanstalk Academy, a New York City early childhood educational facility, needed a parent-centric, scalable website that would promote its programs, enable communication, and drive enrollment. IT Craft created a fully responsive solution that offers a consistent experience regardless of location or device.
- Team 3 team members
- Type CMS, WordPress-based education site
- Industry Education, Childcare
- Platforms Web
About the project with Beanstalk Academy
IT Craft developed and launched a modern WordPress website that reflects Beanstalk Academy’s mission and supports rapid content updates, form submissions, and center-specific program promotion.
The website enables parents to find a center near them, learn about educational offerings, plan school tours, and send questions or enrollment inquiries — on desktop or mobile.
The client needed a user-friendly, dependable site that clearly displays their educational principles and allows non-technical staff to update content manually.
The overall aim was to increase enrollment and tour bookings through an easy-to-use, user-friendly website that will do well regardless of geography and platform, and establish trust in performance and design.
Client’s expectations
- Build a mobile-first, responsive website accessible across all devices
- Present a warm, credible design that reflects the team’s care and expertise
- Make it easy for parents to find a center, explore programs, and submit inquiries
- Integrate enrollment forms with internal CRM and databases
- Ensure fast performance and intuitive content management via WordPress CMS
- Support long-term flexibility for scaling locations and features
Technologies:
CSS
HTML
JavaScript
WordPress
PHP
The client came to us with design mockups and a clear vision of how to bring awareness and make enrollment easier. We were tasked with taking it and making it a full-featured, SEO-optimized WordPress site with location-based navigation included, simplified content management, and mobile-first design.
We delivered:
- Custom WordPress theme tailored to the client’s educational brand
- Mobile-optimized layout and performance tuning for fast load speeds
- Google Maps and custom locator integration for multi-location support
- Seamless integration of contact, inquiry, and tour booking forms
- CMS training and ongoing support for internal team content updates
- Architecture ready for future feature expansion and digital campaigns
To meet these goals, IT Craft used its web app development experts to craft a WordPress-based platform that combines usability, flexibility, and strong performance — ensuring a smooth experience for both administrators and parents.
Results of the collaboration
The Beanstalk Academy website became a powerful communication and enrollment tool, helping the team build trust with parents while increasing operational efficiency.
Key outcomes included:
- 25–30% growth in enrollment through improved UX and visibility
- Multi-location support with consistent design and structure
- Significant reduction in manual inquiries via automated forms
- Lower maintenance costs thanks to intuitive CMS configuration
- Positive feedback from families and internal team
To help Beanstalk Academy enhance its digital presence and simplify multi-location enrollment, IT Craft delivered a scalable, mobile-first WordPress solution tailored to early education – demonstrating the impact of our custom eLearning platform services.