WordPress Website Development for Beanstalk Academy
Beanstalk Academy is an educational platform focused on early childhood education in NYC.
- Duration 2018 – now
- Team 1 WordPress developer, 1 QA, 1 PM
- Type CMS, WordPress
- Industry Education
- Platforms Web
Project challenges
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Implementing an easy-to-navigate website structure and streamlining content management to ensure the client’s website can serve parents across many locations with accurate, up-to-date information.Tuning UI and performance to ensure the website has a flawless look and works on small screens, providing impeccable accessibility for many parents who browse on smartphones and tablets.
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Presenting an engaging and convincing website look that highlights the client team’s credibility, warmth, and expertise, especially since parents trust the client with their young children.Ensuring seamless integrations of online forms that parents can reach and use from their preferred devices to conveniently schedule tours, inquire about programs, and enroll children.
“Building digital foundations where little learners grow and parents trust. Great idea to work with.”
Results
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3 members
Team size
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25%–30%
Growth in enrollments
The assigned team ensured fast-paced development from website idea to end-product launch. Our engineers integrated seamless multi-location experiences and equally high website performance on desktop and mobile devices.
Core Tech
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PHP
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WordPress
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HTML
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CSS
Planning
Input
The client presented:
- Need for a modern, trustworthy website that emphasizes their mission.
- Design layouts of the future website.
- Requirement that parents can easily find and enroll their children in a nearby center via the website.
- Requirement to highlight available programs and the client team's approach to learning.
Analysis
Our team:
- Analyzed competitors to determine industry best practices and discussed their technical implementation based on the design files provided by the client.
- Identified necessary integrations, including: Enrollment forms sending the provided information to the client's CRM and internal database. Location finder using Google Maps or a custom locator to process visitor requests. CMS for streamlining content updates.
- Defined key elements of the user journey that require extra focus by the development team:
Finding a center → reading program info → booking a tour/enrolling a child.
Result
Our work resulted in:
- Delivering a fully responsive, mobile-friendly site that looks polished and professional, meeting the client’s need for reflecting trust, care, and educational excellence.
- Integrating WordPress CMS that allows non-technical staff to manage updates without developers’ assistance.
- Ensuring website visitors can quickly find a center, explore programs, book tours, or inquire about extra information online.
- Providing stakeholders with ongoing support and tech recommendations for cost-efficient execution of the next project phases and feature expansion.
Business benefits
Increased Visibility and Customer Reach
The team enhanced online visibility through performance optimization, helping Beanstalk Academy rank higher in local childcare-related searches.
Streamlined Enrollment Process
Online enrollment forms and tour bookings make the process easier for parents, reducing uncertainty and improving conversion rates.
Operational Efficiency
The use of WordPress CMS reduces overhead costs by enabling the academy to update information and announce events without the help of developers.
Increased Enrollment and Lead Generation
With efficient UX, clear calls to action, and easy access to program details, the website supports the client's goals of increasing tour bookings, inquiries, and enrollments.
Main Project Features
School Life
This website section includes essential information about six stages of child development, available programs and locations, a calendar, and classrooms.
Enrollment
Important resources for parents, such as location finder, admission and enrollment information, tour booking, and inquiry forms, are placed here.
Summer Camp
This section describes camp activities, explains what is included in the costs, and enables parents to enroll their children.
Community
This section provides news and event announcements, partnerships, career opportunities, and contact details.
About Us & Mission
Parents will find information about Bean Academy’s core values and approach to learning through play, reviews, and the leadership team.
Are you looking to enhance your online presence cost-efficiently?
Let’s meet your budget limits with a high-quality, responsive WordPress solution.
Contact us
Project timeline
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Project Timeline
2018 – ongoing
Technologies
Front-end
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CSS
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HTML
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JavaScript
Back-end
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WordPress
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PHP
Cloud
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AWS