firstIt’s the consumer who must seek your goods (services)

Business mobile app development in today’s world is mostly aimed at FMCS (Fast Moving Consumer Goods). However, industries like automobile industry, banking, entertainment, insurance, trade, sports, and tourism open great opportunities for efficient and innovative solutions.

Mobile marketing is a way to prospect for new customers and gain repeat ones. Let’s take a look at how it will work for you if you are an owner of a…

  • Restaurant. Use a check-in service (for example, Foursquare or a Ukrainian Start Up of iBeacon in Restaurant ) to offer your menu and discount coupons to potential customers in the neighborhood.
  • Hotel. You can ensure constant leads if you let your potential customers know about your season/last minute offer via a mobile website or QR codes around town.
  • Airline. Give your prospective customers an opportunity to book and purchase your tickets directly on the phone (SMS+online booking). Mobile check-in will increase your clients’ loyalty significantly, as they will no more need to stand in line.
  • Recruitment agency. Using an iTunes podcast, you can notify candidates of vacancies that match their search criteria;
  • Bank. Your clients are going to appreciate being able to make transactions from one account to another with a smartphone, as well as quick access to mobile payments with their credit card.
  • Media. Your unique content can be available for users; it can also be shared with social network plugins and opinion polls on your desktop site version.

secondYou should not develop just an application for Android or IPhone, but an entire mobile marketing strategy

Just like other marketing tools, mobile marketing is only reasonable if it is just the communication format to let you tackle your company’s tasks most efficiently. They can be like:

  1. Positioning and brand policy;
  2. Informing consumer of brand’s or good’s specific features;
  3. Expanding your brand’s exposure to a greater and more loyal audience;
  4. Creating a brand community;
  5. Support for the traditional media advertising campaign;
  6. Purchase (test or repeat) promotion.

3Target group selection defines how you will work

Mobile B2C marketing looks for ways to attract and entertain audience longing for emotions and sensation, so mobile marketing tools here affect emotions.

For B2B market and its business audience it’s more important to obtain up-to-date and relevant information. This category of people has no time; comfort is what they love and value above all, so mobile marketing strategy should focus on generating solutions that make their lives faster and easier.

Consumers will get in touch with you themselves if you manage to predict their expectations, which means your advertising budget will pay back.

  1. Let your deep market knowledge form the basis of your strategy. Try not to make superficial judgments on mobile Internet peculiarities. Explore how users of various platforms and device types take same actions.
  2. Increase brand loyalty and awareness as you get new clients, with the help of mobile marketing. You should not develop an app just to be in trend.
  3. Use interactive formats to present information to your audience. Images are better than text – it’s the law of mobile Internet. Time needed for communication is a few seconds, and the possibilities that technical capacities of up-to-date smartphones offer mobile app developers are exciting.
  4. Help your customers, instead of selling to them, by solving their problems and satisfying their needs for services or information. That way you’ll gain their loyalty and devotion. Profit will follow. If you simply advertise, you’ll be ignored.

fourA well-crafted app can give you more than a mobile website can

Consider app development cost. Building a mobile site is a lot cheaper than a cross-platform mobile application to work seamlessly on major smartphones. The latter is next to impossible, even though there can be exceptions like graphic games.

Mobile apps can be split into two types. First type is meant to generate profit. Second type is for providing special services to users, for marketing and branding purposes.

Remember to take care of analytics. Integrating an analytical module into your app will help you find out:

  • What users do with your app;
  • Which stage they leave it at and why;
  • Which features are the most popular.

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