Web Development for Ecommerce – Adorama
Adorama’s main website offers any photography, audio, and video equipment that might be on customers’ shopping lists. IT Craft engineers flexibly expanded the in-house team’s capabilities, taking over project parts related to web development, testing, and monitoring.
- Team 5 – 54 members
- Type Web application development
- Industry E-Commerce, Retail
- Platforms Web
About the project with Adorama
The IT Craft team helped Adorama update, maintain, and upgrade its custom platform for retail and rentals.
The platform allows photography/filming professionals and creative amateurs to find, buy, or rent equipment through a ginormous catalog of available items.
The client operated a then-existing legacy system and wanted to gradually transition processes to a new platform without putting any online store on hold.
IT Craft was tasked to assist in implementing the client team’s vision while ensuring frequent catalog updates and high performance on user devices.
Client’s expectations
- Expand the company’s presence in the ecommerce market
- Provide uncompromised customer experiences via the platform
- Transition the up-and-running stores to the modern tech stack without causing operational interruptions
- Support frequent catalog updates of all client systems that operated the platform
- Ensure constant uptime and instant website availability on user devices
- Maintain tight collaboration with the client’s in-house team focused on high-level tasks (UX, requirements, etc.).
Technologies:
C#
ASP.NET
.NET Framework 3.0
JavaScript
jQuery-
ASP MVC
NHibernate
Dapper ORM
MS SQL
Endeca
Castle Windsor IoC
IIS web server
IT Craft quickly scaled the project team with the required specialists, adapting flexibly to the skyrocketing project scope.
Our specialists ensured high-end web development services, including:
- Designing flexible team composition tailored to evolving client needs
- Determining client needs for specific experts and adding those experts on short notice
- Replacing legacy tech stack with cutting-edge technologies, thus increasing stability and performance
- Customizing the platform based on the provided specifications and needs of each business
- Handling a wide variety of rebates, reward points, special deals, and financing plans to ensure the correct item price
- Implementing several customer support channels, including chat, callback, help center, and a contact form
- Preparing the website for holiday seasons, managing multiple interface updates, and meeting user influx
- Completing 30% – 40% of all tasks on a fixed-price basis to meet budget limits
- Ensuring constant, 24/7 system monitoring
To power Adorama’s platform evolution, IT Craft applied its expertise in web app development, supported by tailored staff augmentation services, ensuring rapid scaling and cultural alignment.
Results of the collaboration with Adorama
By working on its custom platform, Adorama company retains full control over processes and adjusts fast to changing customer needs. Our specialists ensured the level of service remained in sync and matched customer demand.
- Onboarded experts within determined budget and timeline limits
- Completed rebuild of the platform from scratch
- Provided seamless system scaling and feature updates
- Maintained a big part of the data center
- Maximized website availability and security, including website download on user devices in under three seconds
- Maximized website availability and security, including website download on user devices in under three seconds