Website Development for Ecommerce – Adorama Rental Company
Adorama Rentals Company (ARC) is one of six family businesses specializing in leasing equipment for photography and filming. The IT Craft’s team focused on web development, helping create and enhance a solution aligned with the client’s business model.
- Team 54 members (as part of Adorama development team)
- Type Equipment rentals
- Industry Ecommerce
- Platforms Web
About the project with ARC
IT Craft helped the client build, upgrade, and maintain a digital storefront for its equipment rental business using a shared platform.
The website enables visitors to find, check details, and rent all necessary filming or photography equipment.
The client wanted to tailor the website solution to the needs of everyone, from individual enthusiasts to large-scale enterprises, ensuring top-notch customer experiences.
The envisaged website implementation aims to enhance digital presence and become an important revenue stream.
Client’s expectations
- Meet customers’ needs for hassle-free online ordering experiences
- Establish a winning position and expand the company’s reach in a highly competitive digital market
- Elevate customer engagement by providing comprehensive equipment details, ranging from expert nuances to beginner-friendly insights
- Offer high transparency by providing information on items’ availability in real time
- Ensure streamlined inventory management across online and offline stores
Technologies:
ASP.NET
.NET
C#
MS SQL
IT Craft took over design tasks, front and backend development, integrations, testing, and maintenance as part of work on the custom-built platform shared between the client’s businesses. The responsibilities of our engineering team included:
- creating a seamless and intuitive user interface for a unified platform
- synchronizing data exchange across online store, offline stores, and inventory
- implementing instant checks of product availability in physical stores and in-store exclusive deals
- ensuring quick and efficient search through product catalog
- implementing seamless customer navigation through the rental process
Results of the collaboration with ARC
IT Craft’s efforts ensured timely upgrades and updates of the client’s feature-rich rental platform aligned with the selected business model. This collaboration allowed the client to elevate engagement and cement market dominance, resulting in:
- Unveiling company digitalization, increasing demand, and fostering a new revenue stream
- Simplifying quoting and order processing for the business development team
- Reducing errors and ensuring consistency with streamlining inventory management across online and offline stores
- Increasing online-to-offline conversions through convenient checking of offline availability and product reservation
- Enhancing customer engagement by providing real-time inventory details
- Streamlining ordering process by offering insurance options directly on the website