Back-End Web Development for Global Restaurant Chain – Nando’s
Nando’s needed a centralized tool to manage marketing materials across its global chain. IT Craft built back-end web tools for printing, streamlining workflows at 1,200+ outlets.
- Team 4 members
- Type Printing and management tools
- Industry Food & Restaurants
- Platforms Web
About the project
IT Craft built a custom back-end solution for managing marketing templates, printing materials, and online campaigns. The team ensured fast processing of graphics-heavy assets and implemented secure, scalable infrastructure.
The platform allows the marketing managers to upload, customize, and print brand materials, launch promotions, and keep campaign materials in line through a typical web interface.
The client wanted to implement a central system of local marketing groups, by means of which all offices can quickly produce compliant, brand-harmonized material in a secure manner.
To develop a stable, secure back-end system that simplifies marketing and printing procedures, spare time, reduces complexity, and eliminates inconsistency in global chains.
Client’s expectations
- Automate printing workflows across multiple locations
- Enable marketing teams to manage and edit materials directly
- Launch online promotions through front-end and back-end tools
- Ensure PSD compatibility and real-time response for graphic assets
- Maintain robust security and high system performance
Technologies:
MVC
PHP
MySQL
jQuery
Apache
Yii
Linux
AJAX
PDF Generation
We delivered:
- End-to-end printing management back-end system
- Online promotional tools with customer- and manager-facing interfaces
- Compatibility with PSD and dynamic printing sizes
- Secure architecture with access control and performance optimization
- Centralized web platform environment tailored to Nando’s workflows
To deliver on this vision, IT Craft applied its back-end web development expertise, building a robust internal system as part of a broader web platform ecosystem.
Results of the collaboration
IT Craft helped Nando’s improve operational consistency across its global presence. The back-end system accelerated promotional workflows and minimized manual intervention.
- Printout prep time reduced to 5–7 minutes
- Unified workflow adopted across 30+ countries
- Support for 1,200+ restaurant locations
- Secure, scalable back-end tools for marketing ops
- Seamless integration into Nando’s internal environment