eLaundry – Web App for On-Demand Commercial Laundry Management
eLaundry is a web-based CRM platform for managing commercial laundry operations and deliveries across NYC. IT Craft redesigned and scaled the system to support B2B logistics, automating workflows for restaurants, hotels, and other high-volume clients — drawing on our extensive experience in web app development to deliver a robust, scalable solution.
- Team 7 team members
- Type On-demand CRM platform
- Industry Logistics, Laundry services
- Platforms Web
About the project with eLaundry
IT Craft reworked and expanded an early-stage CRM into a comprehensive logistics solution, covering laundry order flow, scheduling, staff coordination, client analytics, and driver routing.
The system manages daily pickup and delivery routes, monitors hundreds of process parameters, tracks performance across departments, and supports real-time updates and alerts — all from a centralized interface.
The client wanted to pivot to B2B, optimize operations, and gain full visibility into business processes. They required a logistics-focused system that would expand with business requirements and provide in-depth analysis.
The primary intention was to automate the laundry business in all aspects, from driver routes to staff schedules, to simplify matters, lower costs, and monitor processes in real time.
Client’s expectations
- Transform an incomplete CRM into a fully automated logistics and business management system
- Optimize daily laundry operations, including pickup, delivery, and employee coordination
- Enable real-time route planning and fleet tracking for drivers
- Gain full control over multi-department workflows and client analytics
- Build a scalable platform tailored to commercial laundry clients (restaurants, hotels, etc.)
- Ensure high system reliability and visibility across all business processes
Technologies:
CSS
HTML
JavaScript
MySQL
AJAX
Google Maps
Redis
Java
Yii2
Memcached
Routific API
The client came with an incomplete CRM and a growing demand from commercial clients.Our role was to analyze, rebuild, and scale the platform into a logistics-powered system that automates key processes, centralizes control, and adapts to complex, multi-department operations.
We delivered:
- Reworked CRM with advanced admin tools and business process control
- Route planning and fleet management system integrated via APIs
- Driver app connected to backend with real-time route updates
- Department-wide employee scheduling and shift control
- Business intelligence dashboards tracking 100+ operational metrics
- Scalable architecture supporting continuous expansion of the platform
Results of the collaboration
The eLaundry system now operates as a full-scale logistics and CRM hub, allowing the business to grow confidently while maintaining operational precision and process control.
Key outcomes included:
- Automation of full laundry cycle across 10+ departments and 200+ employees
- Real-time business process monitoring with detailed analytics
- Optimized delivery routes and driver productivity via mobile integration
- Full control of client metrics, profitability, and internal resources
- Strong backend foundation for continued scaling and customization
To support smarter logistics operations and full-cycle service automation, we delivered a custom CRM platform tailored to the unique needs of commercial laundry management. Explore our logistics development services to see how we can help streamline and scale your operations.