Case Study of MyPlace Connect: DevOps Services for Marketing Solution
MyPlace Connect turns Ubiquiti UniFi hardware into a marketing tool, enabling user segmentation, sending personalized offers, and collecting feedback. The IT Craft DevOps team has helped with infrastructure migration, software reliability, and process automation.
- Team 3 members
- Type DevOps; IT Consulting
- Industry Marketing
- Platforms Web, SaaS
About the project with MyPlace Connect
The IT Craft DevOps team helped the client complete a mindful project migration to Kubernetes and continues to handle MyPlace Connect infrastructure.
MyPlace Connect enables hospitality businesses to capture guest emails, analyze guest activities, set up and track events, and export collected data to preferred marketing tools.
By the time the client turned to IT Craft for DevOps services, they had an up-and-running system that required enhancement to meet growing user needs.
The main goals included increasing infrastructure stability, cost efficiency, and feature delivery pace.
Client’s expectations
- Meet market challenges, such as acquiring new users and keeping existing ones engaged
- Migrate from old infrastructure to a modern tech stack
- Ensure software stability and constant uptime
- Cope efficiently with spikes in user load
- Receive expert assistance with determining the best implementation path
Technologies:
AWS
Kubernetes
Jenkins
Terraform
Bitbucket
Prometheus
Grafana
MyPlace Connect turned to IT Craft for DevOps services and consultancy work as needed. Our specialists accomplished a significant scope of work on transferring the client’s system to modern infrastructure, establishing a fully automated CI/CD pipeline, and setting up cluster monitoring.
- conducted a complex infrastructure audit
- offered a migration plan on how to best respond to the growing number of recurring users
- implemented Docker Swarm cluster as a temporary solution to ensure uninterrupted operation during migration works
- built up the infrastructure and a CI/CD pipeline based on IAС and GitOps patterns
- gradually migrated system components to the Kubernetes infrastructure
- implemented cluster monitoring by combining Prometheus and Grafana for Kubernetes.
Results of the collaboration with MyPlace Connect
The IT Craft DevOps engineers reached a stable and cost-effective load distribution at peaks of user activity. Our work resulted in:
- Fault-tolerant infrastructure, reaching 99.8% and higher uptime
- A 30% customer increase within the first six months, and continuing to grow
- A comprehensive project overview through a centralized management and monitoring system
- Optimized resource consumption that saves up to 50% of costs allocated on infrastructure scalability
- Reduced risks of human errors and configuration drifts
- Improved external attack surface management (EASM)
- A 85% faster incident management with the implemented monitoring solution