Staff Augmentation for E-Commerce Web App Development – Adorama
Adorama partnered with IT Craft to enhance and scale its multi-platform e-commerce ecosystem. Starting with a minor project, the collaboration grew into a full-team takeover. IT Craft engineers contributed to ongoing feature development, platform stability, and operational efficiency.
- Team 5 - 54 members
- Type Web App Team Extension for E-Commerce Growth
- Industry E-Commerce, Retail
- Platforms Web
About the project
IT Craft provided a full-cycle team extension model—starting with 1 developer and scaling to over 50 experts—focused on frontend, backend, and infrastructure optimization.
Adorama’s online software is also responsible for online sales, stock management, account management for customers, marketing software, and integration with third-party programs. It also has easy buying capabilities alongside an administrator system.
They need a lightweight extension partner for bringing modernity to their web-based system, new feature functionality to market sooner, lower downtime, expansion of operations—and doing so with cost efficiency.
The primary goal was to ensure scalable, high-availability web app development through expert staffing, strong retention practices, and deep alignment with Adorama’s internal processes.
Client’s expectations
- Quickly scale the web development team to meet business growth
- Reduce time-to-market for new e-commerce features
- Ensure reliable platform performance (99.8+ uptime)
- Maintain strong team retention and smooth onboarding
- Align the team with Adorama’s internal processes and culture
Technologies:
C#
ASP.NET
.NET Framework 3.0
JavaScript
jQuery
ASP MVC
MS SQL
We delivered:
- Seamless team scaling from 5 to 54 experts across 13 years
- Onboarding has been reduced from 1 month to a few weeks
- Two release cycles per week for consistent delivery
- Retention strategy keeping turnover under 12%
- End-to-end development and team management support
To power Adorama’s platform evolution, IT Craft applied its expertise in web app development, supported by tailored staff augmentation services, ensuring rapid scaling and cultural alignment.
Results of the collaboration
Over the course of 13 years, IT Craft became a trusted partner for Adorama, delivering expert web app development with high scalability and performance. Team extension allowed the client to expand into new platforms and handle growth without compromising quality.
- Team scaled from 5 to 54 professionals
- 99.8%+ uptime across all e-commerce services
- 10-day average time to recruit new specialists
- 3-year average tenure per engineer
- Full integration into Adorama’s corporate culture and product cycle
To drive sustainable platform growth, IT Craft delivered a high-performing, scalable team through tailored staff augmentation services, empowering Adorama to lead in digital commerce.