Advising customers on the perfect furniture for their home is an insurmountable task. Grabbing at straws, you suggest size, color, material, delivery, etc. However, you cannot be 100% sure your suggestions hit a perfect note with your client because you lack the one crucial, deal-making variable: the space. You know nothing about the customer’s room in question: how large [or small] it is, how well organized, how much daylight it has, and much more.  

You must imagine what the customer wants to create in order to deliver that vital experience that turns a potential customer into a loyal customer, who comes back to your shop and recommends you to all their friends and relatives.

There is a situation when your customers know what furniture set they want to see at home but they struggle to describe their vision. Or they might not be sure because they have just started renovating and dropped in to find out what is available.

Certainly, when you are a professional, you can help every customer—even the most indecisive one. But can you make the sales process less stressful and more profitable for both parties?

The answer is simple: let your customers try out your furniture in their homes.

Is this possible? Yes, it is.

When you offer digital services, you do not have to transport anything anywhere. Certainly, you have a website and/or a digital catalog. Now you can enrich them with customized visualization software:

Furniture planner – a Web app on your website set up as a service. With its help, clients plan their own custom-made furniture and see the price calculated automatically in real time. It can contain options like shape, color, and size, plus templates enabling customers to configure their desired furniture in a few clicks (or taps!) without leaving home. Or, customers can sit next to a salesperson and describe what they want while the sales manager designs a piece of furniture.
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Room configurator – a visualization app used to draw a room and furnish it with the company’s products. Users take a walk inside a 3D model of the targeted room to make sure the design is correct and the chosen furniture fits in well with the wall paint, lights, and that meets their overall expectations.

Augmented reality app – actually, this is the best way to try furniture at home with little or no effort. Customers download an app onto their smartphone or tablet, and place a trigger (it might be the branded catalog) onto the spot where the furniture will be. On the screen, users see the real size and color of their furniture set. When they like what they see, they just buy it with few taps.
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Now let’s see how the furniture software optimizes the sales process.

Customer convenience. Customers know how the product fits in with their home and how much it costs. When they use a planner, it calculates the size and the price automatically. Clients get a drawing of their furniture, and managers get the same drawing as an e-mail.

Managers’ confidence. Managers can be sure they correctly understand the client. Also, when using a room configurator, they know how the customers organize their space and can suggest options based on this knowledge.

Automated workflow. Integration with a CRM ensures no lost orders. When a customer is ready with their order, they get an email notification and a sales manager gets the same notification automatically to start invoicing.

Using digital technologies make selling process easier, does it not? What do you think?


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