In March, we were told to shelter at home (SAH). We did for safety’s sake—ours, our family’s, our future. Sheltering at home meant we needed something to help us stay fit and healthy. We started searching for an app to help us.

We weren’t the only ones. The demand for digital products and services has skyrocketed.

And, as we continue to work remotely, the demand for new and innovative apps grows.
Little surprise “how to create a fitness app” is one of the most popular Google queries now.

Any high-quality app that helps keep our bodies and minds healthy within the confines of our home is a clear winner.

That is why Peloton is doing so well. Even though it closed its New York and London fitness studios, it quickly pivoted to delivering live content to its avid followers.

The interactive home fitness system, MIRROR, is another winner because it pivoted quickly. MIRROR’S CEO, Brynn Jinnett Putnam, confirmed an increase in sales in CNN Business:

hire a dedicated teamSales have more than doubled since the start of coronavirus pandemic… [The MIRROR team] works non-stop to launch our digital product earlier than originally planned.

What about you? Are you ready to pivot quickly and grab one of the many opportunities to meet the needs and demands of people all over the world who want apps to help them stay fit at home?

Isn’t it time for you to create a fitness app and achieve financial success?

Check out our roadmap to help you get started and get finished mobile app development.

It is time for you to pivot—pivot to success.

Below is an abbreviated overview of this post to help you get a clear picture of what is involved. Included are the five factors to consider when investing in a fitness app: types, trends, features, timeline, and cost. (To go directly to one of these five, click on the name.)

Most sought-after fitness app types

What are the most sought-after fitness app types currently in the market?

How to make a fitness app (Development roadmap)

Here is a short fitness app development guide. It helps future app owners estimate efforts needed on their side to make a fitness app. It also helps form clear expectations from the development team.

A fitness application development roadmap includes the following seven steps:

Select an app development provider.

    Outline your fitness app ideas and requirements. Discuss them with your selected fitness app developers. Any concerns about confidentiality quickly: ask them to sign a non-disclosure agreement (NDA) before discussing your future fitness app.

Sign off application scope.

    After the requirements and feature list are clearly defined, the fitness application developers estimate timeline, costs, and team composition.

Finalize proposal for fitness app development.

    Both parties clarify basics for ongoing cooperation. If both parties agree on the terms, they sign a contract. After signing the contract, the project is assigned to a project manager. The PM monitors the development progress and communicates with the client.

Create a fitness app prototype.

    Both parties clarify basics for ongoing cooperation. If both parties agree on the terms, they sign a contract. After signing the contract, the project is assigned to a project manager. The PM monitors the development progress and communicates with the client.

Develop and test the first version of the app.

    During this step, the designer and client determine the style of the app, including sizes of elements, visual effects, and animations. Based on the specifications, the fitness app developers release the first version of the fitness app. This is basically an MVP, a minimum viable product. If necessary, the development team develops a server for managing a mobile application and an API – a service for transferring data between the server and the application. A QA team checks the app for errors using manual and automatic functional testing.

Publish the app on mobile app stores

    The development team publishes the app on Google Play and/or the App Store. The client needs to pay a one-time $25 registration fee in the Google Play Market or a $99 annual fee on the App Store.

Choose either standard or extended guarantee support and maintenance

    Guarantees might vary. Get clarification about guarantee support once your app is launched.
    IT Craft provides a one-month guarantee for the application. This is included in the initial price. If bugs are discovered within a month, the team will quickly fix them at no extra cost to the client.
    Expand and maintain the app.
    It is possible to sign an additional technical support agreement. This team helps:
  • expand fitness app functionality in response to user requests
  • regularly check the application’s operability
  • update the application for new devices and OSs
  • and more.

IT Craft’s expertise in fitness app development

  • notebook

    99Coaches was designed to shorten time basketball coaches spend on planning training activities. The app helps trainers choose exercises, monitor teams, and individual performance. Trainers have a large library of exercises at their fingertips. They can manage both workflow and timeline of a training session with just clicks of their desktop mouse, Their plan goes with them wherever they go and is always available on their smartphones during training session. Trainers only need their desktops and mobile devices. No paperwork involved!

    Initially, 99coaches team had a prototype of their future app. They wanted an MVP. After the development team completed code inspection, both parties agreed on redevelopment from scratch using a cross-platform approach. The scope of work included app architecture, server logic, database structure, and more.

Essential fitness app features

The typical list of must-have features of a fitness app includes the following:

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My profile

My profile is the main section. This section contains personal information including gender, age, targets, and achievements. Users can monitor their performance and edit their goals.


Workouts include a list of all workouts available for users. Each workout normally contains the name and description, list of exercises, number of repetitions, etc.

Flexibility is essential when creating a fitness app.

Users need to be able to:

  • edit workouts
  • add new exercises
  • combine them into groups
  • create a workout plan

Users benefit from:

  • audio and video support
  • categorization of training by complexity
  • workout plans with a defined timeline

Activity tracking

This function helps track duration, type, and consistency of sports activity. This can be an activity meter or calorie counter. This can also be a robust system for data collection. Your fitness app synchronizes with all user devices for data aggregation regarding sleep, calorie intake, and much more. Based on aggregated data, users can see how their trainings affect blood pressure, heart rate, and weight.

Sharing on social networks and chat

Every fitness application needs a powerful social component. In fact, synchronizing the application with social networks allows users to share their achievements, ask questions, and get information from peers.

Your fitness app features can also include chat. This is important for personal training apps as chat lets users communicate with their coaches and with each other.


Gamification helps users stay motivated. Gamification features can vary greatly.

Jogging apps with challenging quests and winning competitions gain more interest. For example, Zombies, Run! offers a series of interactive missions. Users hear zombies chasing them through their headphones. They must speed up in order to escape. At the end of each mission, users distribute collected bonuses among citizens.

A fitness application for measuring activity sends money for charities that users earn for every mile they walk, run, or cycle.

Another feature to increase motivation and competitiveness is betting. A fitness app works like a betting company. Users make bets using the app on whether they get to the gym or start training at home. Losing money if they don’t is their motivation to start training.

In other words, it is essential to come with a challenge to create a fitness app users will love.

Push notifications

Timely notifications help users stay on track to achieve their goals. When the right motivating messages are sent at the right time, they tend to be the most powerful marketing tool.

Other important points to consider when creating a fitness app:


A fitness application should work well and be compatible with as many wearable devices as possible. Smart watches are especially popular. The list also includes trackers, smartphones and even PCs.


Design does require special attention. No matter how great the features are, if the app looks and feels cheap, users will lose interest.


Data protection is a must-have. When creating a fitness app, enhanced data security is needed to prevent leaks of sensitive user data. Also, it is the law in EU countries. Ref. GDPR.

Most important fitness app development trends

Successful fitness and workout app development is hardly possible without knowing current trends. The market of fitness and health is growing and changing constantly.

Below are two of the most significant trends to help you create a fitness app the audience will be waiting for:

1 Virtual assistant

According to forecasts, the market of virtual assistants will reach $6.27 billion by 2025. Virtual assistants and virtual trainers will be in demand on sports and fitness apps.

Aaptiv is a pioneer application that offers a virtual personal trainer. This trainer is available 24/7. It shares ideas and tips for an active, healthy, and happy lifestyle via a chatbot. The first virtual personal trainer not only educates users, but it also keeps learning. The virtual trainer relies both user data and on information from the community when adjusting to user needs. Interactive elements provide a gamified learning experience to help users stay motivated.

2 Augmented Reality

Another trend of fitness app development is Augmented Reality (AR). AR makes training become more intensive, both indoors and outdoors. AR makes it possible to completely get into the world where a user interacts with objects that exist on smartphone screens.

AR suits best for real-time data visualization. Users can be sure they avoid physical fatigue. Also, users can increase efficiency because they will know exactly when it is possible to increase or reduce performance during the workout session.

Typical fitness app development costs

Here is a short outline regarding development timeline and pricing.

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Both Android and iOS apps have a similar development effort, as follows: for both basic Android and iOS apps with similar scope, the effort would take 450 – 900 hours (4 – 6 months) for minimum functionality.

Advanced fitness apps support real-time synchronization, interactivity, and database integration. Users enjoy animations and offline mode (e.g., downloading workout videos). In this case, app development would take 1000+ hours (6+ months).

In both cases, costs might vary. For example, an elaborate app design increases costs by 20%.

Fitness app development costs depend on several parameters. The most important include:

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Fitness applications usually work on multiple processes. Normally they have at least 10 screens. Also, fitness apps are integrated with a server and often require payments. Optionally, they have functionality for reviews and feedback and a feature.

How much does it all take? At an hourly rate of $40 / hour typical for a Ukrainian development company, estimated costs to build a fitness app vary from $18,000 to $36,000 for the minimum functionality. An advanced app starts from $40,000.

Do you want more flexibility in determining feature list of a future fitness

Configure options and get an estimate.



Mobile apps for fitness show the highest retention rates among all app categories. 96% of users use only one health and fitness app. Unlike other industries, fitness applications remain on users’ smartphones for a long time.

The forecast for the number of people using fitness applications is >353 million by 2022.

However, fitness app users are becoming increasing more discerning. This means creating and launching a new mobile fitness app becomes more challenging for business owners. This is where business owners must unleash their creativity and follow best practices.

Product owners need for creation of a new fitness app:

  • a lot of work
  • a clear vision of audience’s expectations
  • a well-built survival strategy
  • a team capable to turn a set of requirements into a polished app
Are you curious to know how much your fitness app can cost you at IT Craft?

Contact us today and get a free roadmap with costs, technologies, and timeline.