Custom website development for Surgical DC

Vivocheck simplifies booking of COVID-19 test appointments

Duration 3 weeks
Team 3 members
Type Search and appointment system
Industry Healthcare, MedTech
Platforms Web

Project idea

The client wanted an online system for booking COVID-19 testing appointments. He required a custom, SEO-friendly website solution with a smooth design and straightforward customer experience.

Target audience

The company aims at expanding its business in a new direction, COVID-19 testing. It offers both PCR and antigen tests to everyone interested. Both types are available for the company’s customers at 11 centers in Germany.

Project challenges

Constrained project timeline. The client wanted the first version of his website fast; this is why the team opted for a WordPress solution enriched by third-party services.

Integration of cost-effective third-party solutions. The website technology must support growth plans. The client asked for an API with a flexible pricing plan to make fast changes possible when the number of API queries rises.
Convenient, friendly UX. User path must encourage future customers to book appointments this is why clear user path, recognizable branding, and enticing design remain top priorities.

Planning

Input

The client:

analyzed competitors
identified improvement areas
provided custom UI design

Analysis

Our team:

provided careful project analysis
prepared an estimate
determined relevant tech stack and third-party plugins
suggested an implementation path

Result

Our work resulted in:

a list of tech requirements
website development from scratch with all required third-party integrations
website launch with all necessary administration settings in place

Business benefits

Promotion

Integration of Yoast SEO plugin increased its SEO friendliness thus, website ranking.

Simplified booking

Time needed to subscribe for COVID-19 testing decreased significantly.

Cost-effectiveness

CMS-based development and third-party integrations optimized costs.

Simple maintenance

Selection of WordPress has made easy website administration possible.

Main project
features

Browse for relevant information

The website provides key information about COVID-19 testing helping customers decide on the right service type.

Discover company’s services and benefits

Customers can reach all testing-related offers in two clicks, including location search, description of testing procedure, and subscription form. The company also offers customer cards that help decrease wait time.

Search for the nearest location

Customers can choose among 11 centers available in Germany. The website uses a special third-party service to display search results immediately.

Book appropriate time in selected location

Customers book an appointment transparently based on data slots available within operation time. They complete a contact form applying for a specific date and time in a certain location.

Arrive at the testing center

After the booking process is complete, customers arrive at the selected location. Trained specialists ensure a smooth and painless procedure.
Then, customers can immediately receive a paper certificate. Or, they can get the result both emailed and as a printout.

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Project timeline

46 hours

Web development
10 hours

QA
16 hours

Design
8 hours

PM & BA

Results

Website features and its user-friendliness supported the client’s digital
strategy perfectly. The result was skyrocketed visitors number shortly after
the website was launched.

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