The client wanted an online system for booking COVID-19 testing appointments. He required a custom, SEO-friendly website solution with a smooth design and straightforward customer experience.
The company aims at expanding its business in a new direction, COVID-19 testing. It offers both PCR and antigen tests to everyone interested. Both types are available for the company’s customers at 11 centers in Germany.
Constrained project timeline. The client wanted the first version of his website fast; this is why the team opted for a WordPress solution enriched by third-party services.Integration of cost-effective third-party solutions. The website technology must support growth plans. The client asked for an API with a flexible pricing plan to make fast changes possible when the number of API queries rises.
Convenient, friendly UX. User path must encourage future customers to book appointments this is why clear user path, recognizable branding, and enticing design remain top priorities.
- analyzed competitors
- identified improvement areas
- provided custom UI design
- provided careful project analysis
- prepared an estimate
- determined relevant tech stack and third-party plugins
- suggested an implementation path
Our work resulted in:
- a list of tech requirements
- website development from scratch with all required third-party integrations
- website launch with all necessary administration settings in place
Integration of Yoast SEO plugin increased its SEO friendliness thus, website ranking.
Time needed to subscribe for COVID-19 testing decreased significantly.
CMS-based development and third-party integrations optimized costs.
Selection of WordPress has made easy website administration possible.
Browse for relevant information
The website provides key information about COVID-19 testing helping customers decide on the right service type.
Discover company’s services and benefits
Customers can reach all testing-related offers in two clicks, including location search, description of testing procedure, and subscription form. The company also offers customer cards that help decrease wait time.
Search for the nearest location
Customers can choose among 11 centers available in Germany. The website uses a special third-party service to display search results immediately.
Book appropriate time in selected location
Customers book an appointment transparently based on data slots available within operation time. They complete a contact form applying for a specific date and time in a certain location.
Arrive at the testing center
After the booking process is complete, customers arrive at the selected location. Trained specialists ensure a smooth and painless procedure.
Then, customers can immediately receive a paper certificate. Or, they can get the result both emailed and as a printout.
Start your project today
Contact us to get your free project estimate.
PM & BA
Website features and its user-friendliness supported the client’s digital
strategy perfectly. The result was skyrocketed visitors number shortly after
the website was launched.
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