- Duration 3 weeks
- Team 3 members
- Type Search and appointment system
- Industry Healthcare, MedTech
- Platforms Web
Project idea
The client wanted an online system for booking COVID-19 testing appointments. He required a custom, SEO-friendly website solution with a smooth design and straightforward customer experience.
Target audience
The company aims at expanding its business in a new direction, COVID-19 testing. It offers both PCR and antigen tests to everyone interested. Both types are available for the company’s customers at 11 centers in Germany.
Project challenges
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Constrained project timeline. The client wanted the first version of his website fast; this is why the team opted for a WordPress solution enriched by third-party services.
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Integration of cost-effective third-party solutions. The website technology must support growth plans. The client asked for an API with a flexible pricing plan to make fast changes possible when the number of API queries rises.
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Convenient, friendly UX. User path must encourage future customers to book appointments this is why clear user path, recognizable branding, and enticing design remain top priorities.
Planning
Input
The client:
- analyzed competitors
- identified improvement areas
- provided custom UI design
Analysis
Our team:
- provided careful project analysis
- prepared an estimate
- determined relevant tech stack and third-party plugins
- suggested an implementation path
Result
Our work resulted in:
- a list of tech requirements
- website development from scratch with all required third-party integrations
- website launch with all necessary administration settings in place
- a list of recommendations on website maintenance
Business benefits
Promotion
Integration of Yoast SEO plugin increased its SEO friendliness thus, website ranking.
Simplified booking
Time needed to subscribe for COVID-19 testing decreased significantly.
Cost-effectiveness
CMS-based development and third-party integrations optimized costs.
Simple maintenance
Selection of WordPress has made easy website administration possible.
Main project
features
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Browse for relevant information
The website provides key information about COVID-19 testing helping customers decide on the right service type.
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Discover company’s services and benefits
Customers can reach all testing-related offers in two clicks, including location search, description of testing procedure, and subscription form. The company also offers customer cards that help decrease wait time.
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Search for the nearest location
Customers can choose among 11 centers available in Germany. The website uses a special third-party service to display search results immediately.
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Book appropriate time in selected location
Customers book an appointment transparently based on data slots available within operation time. They complete a contact form applying for a specific date and time in a certain location.
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Arrive at the testing center
After the booking process is complete, customers arrive at the selected location. Trained specialists ensure a smooth and painless procedure.
Then, customers can immediately receive a paper certificate. Or, they can get the result both emailed and as a printout.
Start your project today
Contact us to get your free project estimate.
Project timeline
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46 hours
Web development
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10 hours
QA
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16 hours
Design
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8 hours
PM & BA
Results
Website features and its user-friendliness supported the client’s digital
strategy perfectly. The result was skyrocketed visitors number shortly after
the website was launched.
Technologies
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WordPress
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CSS3
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HTML5
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PHP
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JavaScript
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Yoast SEO