Custom website development for SOGGLE

SOGGLE manufactures and customizes protection for ski goggles.

  • Duration 1 month
  • Team 3 members
  • Type E-commerce
  • Industry Sports Equipment
  • Platforms Web

Project idea

The client aims to create practical yet fashionable protection tools for ski goggles and special microfiber tissues. Its e-commerce website decreases decision time, enabling customers to choose from 100+ designs or create their own.  The client wanted to update the existing website's design and add missing functionality to best serve its customers' needs.

Target Audience

The client offers its product to ski lovers who are unhappy that their goggles scratch easily.  Also, the client helps companies and organizations such as ski resorts, schools, shops, and clubs with brand and promotion by producing outstanding merchandise.

Results

The IT Craft team has updated the SOGGLE website in cooperation with our long-term German partner NINE brackets. The team has added new functionality to product and cart pages. Also, the team has implemented responsive design to ensure the best look and feel on mobile devices.

The IT Craft team has updated the SOGGLE website in cooperation with our long-term German partner NINE brackets. The team has added new functionality to product and cart pages. Also, the team has implemented responsive design to ensure the best look and feel on mobile devices.

Core Tech

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    WordPress

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    PHP

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    JS

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    CSS

Project challenges

  • Outdated design and lack of responsiveness on mobile devices blocked customer growth.
    The website did not display all required customization options.
  • One-page website structure was not effective in managing the increasing number of available offers.

Planning

Input

The client initially had:

  • Project requirements.
  • Website design.
  • Minimalistic, one-page website.

Analysis

Our team:

  • Gathered business requirements.
  • Updated the existing code.
  • Improved project structure.

Result

Our work resulted in:

  • Improved UI/UX.
  • Expanded website functionality.
  • Increased sales.

Business benefits

Usability

The website is easy to navigate due to its clear structure.

Management

Simple admin data management enables easy content updates.

Payments

Website customers can use debit and credit methods to pay for their purchases.

Responsiveness

The website opens equally greatly on different devices and platforms.

Main project
features

Catalog structure and product details management

Customers browse through a complex product catalog. They benefit from various sorting options, which enable them to find the right product for the best price.
The website catalog has a complex structure due to a variety of available offers. Still, the client can manage the catalog quickly, e.g., when a new collection arrives.

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Product visualization

Customers land on the product page when they choose goggles. They see product characteristics and detailed images.
Customers can use the product configurator for personalization. They can change the image or add their own and write text, thus making fully custom goggles.

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Product cart and sales

Customers can check out in one click. They can choose from several payment methods, including debit and credit cards, immediate transfers, and PayPal.
Shipment costs are added automatically to the order.
Customers see the order status in their accounts. They can use the account to communicate with the client’s team.
The system calculates shipping costs automatically.

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Retail

Goggles are also available across Europe through selected dealers of sports equipment. Website visitors can find the nearest store by visiting a dedicated page where they enter the location or set a search radius. They can click on the partner’s website or get directions via Google Maps.
The website offers to switch on geolocation for a simplified search.

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Let’s discuss your requirements.

Do you want to add custom options to your e-commerce website?

Contact Us

Project timeline

  • Project timeline

    2022 (1 month)

Technologies

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    WordPress

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    PHP

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    JavaScript

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    CSS