Our Answer Is Yes! And for Maximum Benefit

Today we can surely say we are living in mobile gadgets era. We can hardly keep track of new mobile devices that are released, of technical capacities that are increased constantly. According to expert forecasts, mobile devices will soon outnumber people living on the Earth. At work, at home or on holiday, we use tablets and smartphones for organizing, entertainment, information and many more.

Depending on the purpose of use, we can break all mobile software solutions into two categories: B2B and B2C solutions.

B2C apps are created, basically, to allow users to work with media content and not to depend on the circumstances. With their help, users can:

  • create content (like post texts or pictures);
  • view content (listen to music, watch videos, read news);
  • share content (leave comments, rate and share posts).

In the meantime, businesses seek for ways to optimize processes and increase cost-efficiency. That’s where mobile technology gives them a hand with B2B applications that can help:

  • collect information (like tracking users’ location);
  • process data and documents (review, edit);
  • generate responses (proposals, orders, bids, invoices);
  • evaluate results (sales, efficiency and accounting reports).

Now as we’ve showed you the basic difference in functions of B2C and B2B mobile apps, we’ve got news for you: the borders between these two categories have tended to be disappearing lately. State-of-art mobile applications of today are built to integrate consumer software with business applications. While consumers enjoy user-friendly interface of mobile apps, the information is transmitted from them to the business part of the system. In its turn, data is converted from business application into simple and intelligible form to reach consumers.

Shopping online or listening to podcasts using a mobile gadget is becoming more and more common; and these are examples of how consumer and business functionality interact to collect the data on-the-spot, analyze and store it in order to boost efficiency.

There is, however, one more category of mobile apps we can distinguish within the B2B. It is referred to as B2E. Its mission is to optimize human resources within the enterprise.

The thing is, that, in fact, an employee is a tablet/smartphone user, just like any other. And just like any other user’s, their expectations are for apps to have a more comfortable UI, a better performance and scalability. That is why B2E mobile app development has to keep pace with B2C technology that’s developing rapidly. That means B2E applications must have special features to, on the one hand, accomplish corporate goals, boost productivity and increase revenues. On the other hand, their user comfort level should be equal to that of B2C apps.

Today, consumers and businesses meet via mobile technologies, which opens a totally new stage in the history of their interaction – and new horizons for both, too. Integrated software systems bring business and consumer functions together to propel efficiency to a new level.
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